ARTISTS
Some cool people that use our stuff...
Mike Bradley
Guitarist | Educator | Content Creator | Performer
Mike Bradley is a well-loved figure in the UK guitar scene — a fiery and fluent player with a knack for channelling blues, rock, funk, and soul with heartfelt tone and dynamic flair. Equally at home on stage, in the studio, or on screen, Mike’s expressive playing and down-to-earth charm have earned him a loyal global following.
Cutting his teeth as a gigging guitarist from an early age, Mike has built a diverse career as a session player, teacher, and YouTube personality, blending old-school groove with modern versatility. Whether he’s laying down a slow-burn blues solo or demonstrating an iconic lick to thousands of viewers, he always brings tone, touch, and feel to the fore.
With hundreds of thousands of followers online, Mike has become one of the UK’s go-to educators and demonstrators — known for his humour, honesty, and obsession with great tone. His accessible yet deep-dive approach to guitar playing has inspired players around the world, from beginners to seasoned pros.
Mike’s Eternal Guitar
Mike first connected with Eternal Guitars through mutual friends in the scene, and the relationship quickly evolved into a shared passion for tone, playability, and timeless design. After we upgraded the pickups and fretwork on a few of his favourite guitars, he knew it was time to take the plunge and order the guitar of his dreams.
“Shania” was born — a Strat-style build inspired by the best of the late-’50s and early-’60s, finished in a subtle aged three-tone sunburst. She features our hand-wound Timeless ’59 pickups, a lightweight alder body, and a sleek maple neck with slab rosewood fingerboard. The 9.5” radius and jumbo nickel frets deliver a smooth, modern, bend-friendly feel — perfect for Mike’s expressive playing style.
Whether on stage or in front of the camera, Shania is always close at hand — a tool for tone and inspiration with vintage soul and modern edge.
“Dave builds some of the best guitars I’ve ever played. They’re full of character, incredibly playable, and always inspire something new. The attention to detail and feel is second to none. Love my Eternal!”
We’re proud to have Mike as part of the Eternal family — a player, teacher, and ambassador whose love of guitar is as deep as his tone.
Andrew McKinney
Bass Player | Educator | Session Player | Performer
Associate Professor Andrew McKinney
Bass Player – Pulp, Jarv Is, James Taylor Quartet, Course Leader – BIMM London
Andrew McKinney is a highly respected session bass player and Associate Professor at BIMM London, where he also leads the bass department. A long-time member of UK acid jazz legends The James Taylor Quartet, he has recorded over 15 albums and performed extensively across the UK and Europe, including residencies at Ronnie Scott’s, The Jazz Café, and Blue Note Milan.
He also plays bass for Jarvis Cocker, contributing to the acclaimed Jarv Is project. Their 2020 album Beyond the Pale received widespread praise and was followed by major appearances including Glastonbury 2022. The group also composed the soundtrack for the BBC series This Is Going to Hurt and appeared in Wes Anderson’s The French Dispatch.
In 2023, Andrew joined Pulp for their widely celebrated reunion, playing UK arenas and major festivals such as Isle of Wight, Latitude, Trnsmt, and Primavera (Barcelona and Porto), as well as shows in South America and Hong Kong. In 2024, the band released More, their first studio album in over two decades, which debuted at No. 1 in the UK Albums Chart. The success of More led to a sold-out arena tour in 2025, reaffirming Pulp’s iconic status.
Central to Andrew’s sound on the Pulp tour and recordings is a hand-built Custom P-Bass, crafted by Eternal Guitars in 2019—an exacting replica of his original 1962 Fender Precision. Built to capture the tone and feel of the vintage instrument, the bass has become his go-to for both live and studio work.
Outside of touring, Andrew regularly performs in West End productions and has collaborated with a diverse range of artists including The Heritage Orchestra, The Feeling, Beverley Knight, and Tony Christie.
Aynsley Lister
Artist, songwriter and celebrated blues guitarist
Guitar: “Ruby” – Eternal Thinline T-Type
https://www.aynsleylister.co.uk/
Aynsley Lister is one of the most respected contemporary blues guitarists in the UK and beyond, known for his soulful playing, blistering tone, and heartfelt songwriting. With a career spanning over two decades, countless live shows, and multiple award-winning albums, Aynsley has forged a reputation for his dynamic live performances and exceptional musicianship.
His main Eternal is “Ruby”, a lightweight semi-hollow T-Type originally built with our PAF Replica pickups, but later customised to suit Aynsley’s evolving sound. Now loaded with a pair of our hand-wound Dreamer P90s, relocated controls, and a treble horn-mounted 3-way switch, Ruby delivers a warm, punchy, and expressive voice that perfectly complements Aynsley's touch and phrasing.
It’s been a joy to work with Aynsley on refining this instrument, and we’re proud to see Ruby take centre stage in his incredible live performances and studio sessions.
Jamie West-Oram
Custom "JWO-1" guitar and Signature 'Fixxer' Pickup Set
Jamie West-Oram is best known as the sonic architect behind The Fixx, where his expressive, atmospheric playing helped shape iconic tracks like One Thing Leads to Another and Red Skies. Across a career spanning four decades and a catalogue including the platinum-selling Reach the Beach and gold Phantoms, Jamie’s unique voice on the guitar has become synonymous with inventive tone and textural brilliance.
Beyond The Fixx, Jamie’s signature style has led to collaborations with legends including David Bowie, Stevie Nicks, Tina Turner, and Brian Eno, further cementing his status as one of Britain’s most distinctive modern guitarists.
The JWO-1
Jamie has been a long-time friend and supporter of Eternal Guitars. In recent years, he approached us with a bold idea: to design a guitar that combined the aesthetic of a classic T-Type with the ergonomic feel and tonal versatility of his favourite S-Type builds.
The result is the JWO-1 — a sleek, expressive, road-tested guitar built to Jamie’s exacting spec and stage-ready demands.
Design & Features
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Modified T-style body with a snub-nose upper horn
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Forearm and tummy contours for comfort
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Refined upper fret access
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Finished in custom Luscious Lilac nitro — inspired by Jamie’s wife Bibi’s socks
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Neck based on Jamie’s Custom Shop Strat: deeper, wider C-profile, 7.25" radius, 6105 stainless frets
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Tonewoods: solid alder body, maple neck, dark rosewood board
Electronics
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Custom-wound “Fixxer” Signature Set pickups
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Direct-mounted for added resonance and clarity
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Designed to deliver open, musical tone with bags of character
The JWO-1 is available exclusively as a custom order.
If you’re interested in building something truly special — infused with boutique tone, refined playability and a dash of Jamie’s sonic magic — get in touch.
Sam Bell
Session Guitarist | Demonstrator | Educator | Composer
🌐 www.sambellguitar.com
Sam Bell is a genre-defying UK guitarist known for his fluid technique, expressive phrasing, and boundless musicality. From modern progressive metal to soulful funk, jazz fusion and instrumental shred, Sam brings a distinctive voice to every note — blending fire and finesse with effortless command of the fretboard.
A prolific session musician and content creator, Sam is also Head of Guitar at WaterBear College of Music, where he shares his deep knowledge and passion for guitar with the next generation of players. He is a long-standing member and writer in the UK Tech Metal band Mask of Judas, and continues to push boundaries with his own solo instrumental projects, regular YouTube content, and collaborations across styles and scenes.
In 2024–25, Sam toured as guitarist for Kosheen, bringing his diverse tone palette and precision playing to sold-out venues across Europe. Whether on a big stage or in the studio, Sam is an incredibly versatile player — equally at home riffing hard, comping tastefully, or stretching out in blazing lead improvisation.
Sam’s Eternal Guitars
Sam has been part of the Eternal family for nearly a decade and owns three distinctive custom builds — each one tailored to a different aspect of his playing identity.
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“Ariel” – A sleek alder-bodied 60s style S-Type in a heavily worn Surf Green andour “Timeless ’69” Pickup set.
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“Arista” – A heavily relic’d Super S-Type designed in 2016 for Sam’s studio and YouTube work. Maple neck, 22 stainless frets, angled headstock, and a punchy HSS pickup configuration built around our “PAF Replica” bridge humbucker.
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“Parami” – A soulful, Candy Apple Red lightweight T-Type, with a neck “VT90” and raucous bridge “T90” pickup. This is the one that Sam used for the Kosher tour with it’s punchy, yet open, airy voicing that’s ideal for Sam’s expressive, dynamic phrasing.
Whether he’s chasing punchy overdrive tones or glassy cleans with harmonic richness, Sam’s Eternal Guitars offer the responsiveness, tonal clarity, and reliability needed for his ever-expanding creative world.
“I am blown away by the high-quality build, exceptional playability, amazing tone and response of Eternal Guitars. They look incredible — the ageing is unique and genuine, and there’s no excuse not to pick one up!
Dave has opened my ears and eyes with his exceptional guitars, his knowledge and ability are outstanding, and he is incredibly supportive of the customers and artists he works with.
I’m very proud to be part of the family playing these exceptional instruments.”
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We’re proud to work with Sam — a player whose creativity, versatility and warmth make him not only a force on the guitar, but a true ambassador for the instrument and the community around it.
John Gregson
Guitarist | Composer | Eternal Devotee
John Gregson is a sought-after freelance guitarist based in London, known for his remarkable versatility, sharp musical instincts, and a knack for bringing character and precision to every gig. Whether he’s working in the West End pit, recording for film and television, or performing with orchestras and solo artists, John brings a thoughtful, dynamic approach to his playing — and he's done so on no fewer than seven Eternal Guitars, with number eight already in the works.
John’s introduction to Dave Walsh and Eternal Guitars came while working in the orchestra at Chichester Festival Theatre on shows like Caroline, Or Change and Love Story. That first encounter sparked an ongoing collaboration that continues to evolve, with each new guitar offering something distinct — from road-ready rock machines to refined studio tools. His growing collection began with the affectionately dubbed Comedy Dogs Triptych (Baxter, Colin, and Eddie) but has rapidly expanded and reflects his love of unique tones, tactile necks, and elegantly worn finishes.
A seasoned player in the world of musical theatre, John has held chairs on hit West End shows including The Bodyguard, Love Story, and The Pajama Game. He’s also appeared as a dep on Matilda, Motown, One Man, Two Guvnors, and Bat Out of Hell, among others and is currently working with KT Tunstall on the musical version of the hit film "Clueless" .
Outside the pit, John has toured with the Bournemouth Symphony Orchestra, performed with the Aurora Orchestra on live film scores, and appeared in concert with Jason Robert Brown, Kerry Ellis, and Sam Bailey. He also played on the premiere of Howard Goodall’s oratorio Every Purpose Under the Heaven.
In the studio, John has brought his multi-instrumental talents to projects like Hadley Fraser’s Just Let Go, the original London cast recording of Love Story, Alexei Sayle’s Imaginary Sandwich Bar (BBC Radio), and the film soundtrack to A Little Chaos, directed by Alan Rickman.
Before moving to London, John taught at the International Guitar Festival (covering jazz, rock, and metal), served as a specialist tutor at Southwest Music School, and was on faculty at Wells Cathedral School.
“Designing a guitar with Dave is an absolute joy,” says John.
“He really takes time to work with the player to ensure that the feel (my ideal necks are thick), tone, and vibe of the instrument are exactly right. All my Eternals are unique — some subtle, some outrageous — but each one is utterly dependable and full of personality. There’s nothing quite like them.”
From the deep growl of his P90-loaded builds to the sparkling top end of his custom S-Types, John’s Eternal fleet continues to grow — as does his musical reach. We’re honoured to be part of his toolkit.
Pete Callard
Session Guitarist | Composer | Educator
🌐 facebook.com/petecallardguitar
Pete Callard is one of the UK’s most versatile and in-demand guitarists. A graduate of Musicians’ Institute in Hollywood — where he earned the title of ‘Outstanding Student of the Year’ — Pete has forged a remarkable career both on stage and in the studio, blending genre-defying technique with a deep, intuitive musicality.
After returning to England, Pete became a go-to session guitarist for artists including Lionel Richie, Queen, Annie Lennox, The Bee Gees, Ronan Keating, Will Young, Shirley Bassey, and Chaka Khan. His CV includes TV soundtracks, West End productions, international film scores, and live sessions with world-renowned orchestras.
As a performer, Pete brings the same mastery to intimate jazz trio gigs as he does to globe-spanning tours. He leads his own jazz quartet and trio, and is also a core member of Shpongle, the iconic UK-based electronica project known for fusing psychedelia, world music and progressive textures.
In the guitar community, Pete is a familiar name through his long-running columns in Guitar Techniques, Guitarist, and Total Guitar, and he spent many years sharing his knowledge as a tutor at the Academy of Contemporary Music in Guildford, shaping the next generation of players.
A Long-Standing Eternal Collaboration
Pete’s relationship with Eternal Guitars stretches back many years — and we’re proud to have built and maintained a range of his most trusted instruments. Whether fine-tuning a neck profile to exacting spec, rewiring custom pickup sets, or creating completely bespoke builds, working with Pete is always an exercise in precision and musical purpose.
He remains the proud owner of multiple Eternal builds, including the iconic "Triple J" T-Type, built with his own custom-wound Eternal pickup set — and more recently, the stunning Eternal Pete Callard Custom Super S-Type, a no-compromise tone machine built for professional power and versatility.
Pete’s Eternal Guitars
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“Triple J” – Custom S-Type w/ bespoke Eternal pickup set
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“Hot Rod” - Custom semi-hollow T-Type with bespoke pickup layout
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“Super S-Type” – Pete Callard Signature Build (see below)
Introducing the Pete Callard Custom Super S-Type
Developed in close collaboration with Pete and engineered for elite performance, extreme tonal flexibility, and stage-ready playability, this guitar is the latest expression of his ever-evolving musical needs.
Highlights:
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Body: Lightweight Ash Super Strat w/ extended cutaway
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Neck: Two-piece Maple, Custom C-profile, compound 12”-16” radius
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Frets: 24 Jumbo Stainless Steel
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Pickups: Eternal Custom HSH Set w/ 10-way Freeway Switching
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Hardware: Gotoh 510 Modern Vibrato + Tremol-No
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Tuners: Ratio Locking Tuners
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Finish: Aged Sonic Blue nitrocellulose
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Visibility: Luminlay Side Dots for dark-stage clarity
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Electronics: Full CTS/CRL/Switchcraft/Orange Drop spec
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Case: Premium hard case included
From clean sparkle to fat humbucker roar, this guitar covers everything with seamless tone transitions, inspiring touch sensitivity, and rock-solid tuning stability.
“Dave Walsh’s expertise, craftsmanship and attention to detail are unparalleled — he’s the only person I trust with my most treasured instruments. My Eternals have been all over stages, studios, and TV sets — and they’ve never let me down. The Super S-Type is the latest evolution of that trust. Built to do everything, and do it exceptionally well.”
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We’re proud to work with a player as thoughtful, talented, and passionate as Pete. His input continues to push Eternal Guitars forward — and we can’t wait to see where his next tone quest takes him.
Alex Ward
Session Guitarist | Recording Artist | Touring Musician
🌐 @alexward89
UK session guitarist Alex Ward is one of the most versatile and accomplished players of his generation. Known for his fiery lead work, tight rhythm playing, and genre-hopping musicality, Alex began his guitar journey at the age of 13 before earning a First Class Honours degree from the prestigious Leeds College of Music, where he was awarded the Outstanding Performance Award. His studies included mentorship from renowned guitarist Chris Webb (ex-Biomechanical), laying the foundation for a career that continues to evolve across both stage and studio.
Since graduating in 2011, Alex has become an in-demand session and live guitarist, performing worldwide across rock, metal, theatre and more — including as a featured player in the acclaimed Women in Rock live production and with hard rock outfit Leader Of Down, the final band of Motörhead’s Würzel.
Whether backing legends, recording cinematic layers, or commanding a stage with surgical precision, Alex brings a rich tone, powerful technique, and endless enthusiasm to every performance.
Alex’s Eternal Guitars
Alex's relationship with Eternal Guitars began as a quest for tone and evolved into a collection of trusted workhorses — each one custom-built for the real-world needs of a professional, globe-trotting guitarist.
His first Eternal, "Riggs" — named after Mel Gibson's character in Lethal Weapon — quickly became a mainstay of his touring rig. A powerful, all-mahogany Super S-Type loaded with the first version of our custom-wound "GST" humbucker, it was designed to bring punch, clarity, and sustain in equal measure.
Riggs was soon joined by:
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"Murtaugh" – another all-mahogany Super S-Type with a slightly different voice and vibe, expanding Alex's tonal palette.
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"Getz" – a bold, bright orange, single-humbucker S-Type with a Floyd Rose trem and yet another twist on the GST platform — built for divebombs, leads and maximum stage presence.
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"Dreamweaver" – A guitar that Alex first named way back in 2018. After years of planning and teasing, his own Dreamweaver S-Type finally became a reality and now proudly sits alongside his others as a refined, expressive instrument tailored for deeper dynamic control and melodic exploration.
A T-Type is currently in the works and set to join the gang in 2025, rounding out an already formidable lineup.
“After years of playing a wide variety of guitars, I finally found in Dave a luthier I can trust implicitly, who understands exactly what I’m looking for. Speaking with Dave really opened my eyes to what I specifically love about a guitar’s tone and feel. With seemingly no effort, he produced the instrument of my dreams — and then did it again. And again!”
Each of Alex’s Eternal guitars features hand-wound pickups — many based on our GST voicing developed in collaboration with him — along with pro-grade hardware, custom neck carves, and stage-ready finishing. They’re guitars built not just to look good, but to work hard.
We’re proud to call Alex Ward part of the Eternal family — a dedicated artist whose blend of passion, precision, and raw talent inspires us every time he plugs in.
Lewis Harding
One of the finest guitarists in the UK, Lewis has been professional musician for over fifteen years in a career which has taken him from his Chichester roots to Maida Vale and Wembley, and from New Zealand to Canada. Lewis has also featured in the National Guitar Show and Guitarist Magazine.
www.facebook.com/LewisHardingGuitarUK/
Here’s what Lewis has to say about Eternal:
“I have been playing Eternal guitars for years now, and I am still wowed at how good they sound every gig. There is something really special about a custom built guitar that delivers at such a high standard”
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Don Richardson
One of the country's finest and in-demand bass players, Don has played and recorded for many top artists including Jason Robert Brown, Seal, Renee Fleming, Joshua Bell, Paul Carrick, Bryan Ferry, Spice Girls,
Holy Johnston, Petula Clark, Charlie Fink, Kerry Ellis & Brian May, Eric Clapton, Robert Palmer, James Brown, John Parr, Chip Taylor & Carrie Rodriquez, Andrea Bocelli, Jon Lord, Jimmy Page & Dave Coverdale, Elvis on screen, Michael Nyman, Lighthouse family, Everything but the Girl, Michael Ball & Alfie Boe and Dame Shirley Bassey.
Recently Don has been working with Sting on his Last Ship musical and Conor McPherson on Girl from the North Country, with music by Bob Dylan.
His west end theatre credits include Company, Girl from the North Country, 42nd street, Groundhog Day, Sinatra, Les Mis, Shrek, Wicked, Dirty Rotten Scoundrels, Made in Dagenham and Legally Blonde.
He plays regularly with the BBC concert orchestra; concerts include Proms in the Park, Olivier Awards, Frank Zappa 200 Motels, Michael Feinstein and various ‘Friday night is music night' broadcasts.
Here's what Don has to say about his Eternal “Anabel-Lee” Custom P-Bass.
"I first came across an Eternal P-Bass in a guitar shop in Chichester when I was on a break from a concert at the Festival Theatre, so I didn’t have long. I found the bass to be so comfortable easy to play and with the most amazing real vintage feel and sound just like my old 62 P bass.
So, I asked Dave to make me a custom P bass with a Jazz bass neck, through-body stringing and to have luminous side dots. I and many sound engineers are totally blown away with it. Recently I was working with Level 42’s sound engineer (and very good bass player) on a tour and he called me over to the front desk and said look at this “no EQ whatsoever and it’s so even all the way up the neck”.... I went for a cup of tea and left him playing away."
Chris Cox
Chris works as a session guitarist in the UK and Europe, playing in a range of bands at festivals, corporate events, functions and studio work. He currently fronts his own projects that work primarily in the UK but have also taken him to Switzerland, Norway, Spain, Holland, Italy and France. He also teaches in his spare time and moonlights playing drums and bass for function bands when given the opportunity.
Here's what Chris has to say about Eternal:
'I’ve known Dave and the team for a few years and had them work on pretty much all of my non-eternal guitars, so when I decided I wanted a new “S-Type” I didn’t have to even consider other options. His guitars are easily up at the highest end of quality in comparison to any well known brands custom shop offerings, most likely better, and the customer service and after sale support is second to none. Being able to have custom wound pickups made to measure was invaluable in finding the voice I wanted from my guitar and the overall fit and finish is spot on. I rarely play my other guitars.'