Older viewers may remember this delightful Surf Green S-Type owned and played extensively by the mighty and powerful Sam Bell. “Ariel” has seen a LOT of use over the years, and now displays a ton of extra wear with the nitro finish continuing to check and take on a lovely old and worn patina. Sam loves this guitar, and after I recently retro-fitted his other Eternal with one of my “PAF Replica” bridge pickups he decided that a twin humbucker guitar would complete his arsenal, and he decided to give “Ariel” a sonic and aesthetic facelift. I wound a pair of aged, double-cream "PAF Replicas", prepared “Ariel” for routing surgery and we went for it. A new aged pickguard and all new electronics were also needed, with 500k pots and a 5-way “Super Switch” to offer either humbuckers in full, plus some swanky split/singlecoil and parallel mix options. The result has breathed new life into an old friend, and Sam was kind enough to record this fantastic video so y'all can see and hear the upgraded "Ariel" in all her glory.

‘Woody’ is a semi-hollow ash-bodied T-Type that I built last year for the very talented Joe Gisby, who was kind enough to record this audio sample vid for me. Inspired by my ‘Hollow Blonde’ model, ‘Woody’ has a similarly huge neck but with a subtle oval profile which Joe found more comfortable. The fingerboard radius is slightly flatter than vintage 9.5” with 21 jumbo 6100 size frets. Joe loved our ‘Stubby-T’ bridge pickup for its warmth and depth of tone, but needed a more Strat-like neck pickup. As it was a bespoke build I routed for and wound a bevelled magnet ‘Timeless’ for the neck position and as you'll hear it sounds wonderful in the hands of a fantastic player.

We built this fabulous Eternal "Triple J" guitar a few years back for the wonderful Pete Callard. Pete needed a guitar that was flexible enough tonally to cover the myriad of playing styles that an in demand musician has to cover on a weekly, or sometimes daily basis. After some R&D, we settled on a three-pickup configuration, using one of our vintage-voiced "V90" neck pickups with a '50s inspired "Tweed Tone” in the middle, and at the business end one of our meaty "HFT" bridge humbuckers. We also added a coil-split for the 'bucker and an extra mini-toggle switch to engage the neck pickup with any other combination, giving a total of (I believe!) nine sounds. Pete kindly recorded this fantastic audio demo for us earlier this week, which will give you an insight into the tones available from this set-up.

More glorious singlecoil tones for you here: two Eternal ‘Ozone’ single-coils in the neck and middle positions with our 'S90' in the bridge position. The ‘Ozone’ pickups have a crystal-clear voice with pronounced midrange scoop which make them perfect for clean tones but they dirty up beautifully and retain clarity at high gain settings. The S90 is a totally different beast designed to offer a P90-ish boost in the bridge position. It has a noticeably thicker midrange and higher output but retains a single coil definition. Perfect for anyone needing a bigger voice in the bridge position of an S-Type guitar but without routing and modifying for a full-size humbucker. The audio is once again courtesy of our good friend Lewis Harding, and the guitar used is the heavily battered "Holly", which has an ash body and a maple/rosewood neck, with all our usual top-notch electronic components.

Please enjoy some of the delicious tones available from our "Turbo-T" bridge pickup for Telecaster, paired this time with one of our fab "PAF Replica" neck pickups. We've covered the "PAF Replica" thoroughly in the spec. of other videos (and please check our website for more info.) so we'll concentrate here on the "Turbo-T" which is a true single coil with added grunt. From the same family as our popular "T90", the Turbo offers extra girth without sacrificing the punch and clarity expected from a decent Tele bridge pickup. We use tall, 6mm diameter flat stagger magnets and lots of winds to add beef and a thick, chunky voice. With gain the tone is fat and loud with just the right amount of low string clarity and enough output to compliment a full size neck humbucker. Back off the volume and it cleans up for a brighter percussive voice with a healthy dollop of Tele twang. The audio is once again courtesy of the mad dexterity and tasteful playing of our friend Lewis Harding, and the guitar used is our "Skye" T-Type which features a lightweight obeche body, with a maple/rosewood neck.

Although it never really resonated with its original target audience, the humble Jazzmaster found its place in popular music through Surf and latterly Indie/Grunge. The original pickups were always a little lacking for tougher tones, and the "Rhythm circuit" was as best, a well intentioned attempt to offer something a little different, but one that is often taken out of circuit for the sake of simplicity. We offer both a “Vintage” style Jazzmaster pickup and a “hot” version, and they work particularly well when paired together - keeping the more open, plumpness of the neck with a bit more “P90-ish” grunt in the bridge. The audio samples here are just that. Played and recorded by the wonderful Lewis Harding on my own “Verity” JM-Type guitar, which has an ash body and maple/rosewood neck.

Take a listen to the sweet tones available from our "Timeless '62" and "S92" Pickups for Strat. The "S92" is a specially designed Strat bridge pickup wound to offer the presence and beef associated with a soapbar P90 but that drops straight into a standard Strat pickguard and rout. Our "Timeless '62" pickups offer all the warmth and chime associated with the early '60s Strat pickups, and work brilliantly well as a set of three or with the hotter "S90" or "S92" at the bridge as we have here. Audio is once again courtesy of Lewis Harding and this time he's playing our beautiful "Jessica" S-Type guitar...

We recently updated "Arista" the Eternal Guitar that we built for Sam Bell a few years ago, and added one of our wonderful "PAF Replica" Pickups to the bridge position. Here Sam takes you through the pickup selections available on the guitar, and you'll hear just how many fabulous tones are available from the twin "Timeless '62" plus bridge "PAF Replica" layout.

Please take a listen to the righteous tones available from our "T90" and "Dreamer" Pickups. The T90 is a specially designed Tele bridge pickup that packs a wallop and is wound to offer the presence and beef associated with a soapbar P90 whilst retaining the classic look of a string-wrapped Tele pickup. Similarly, the "Dreamer" is a full-bodied P90 pickup in a convenient Humbucker size, that will drop straight into a 'bucker rout. The audio is once again courtesy of our good friend Lewis Harding, playing our "Bonita" T-Type guitar which features a lightweight ash body and a big old maple and rosewood neck.