Meet Cora 💚 Some guitars just have that thing... A lightweight ash body, beautifully worn three-tone sunburst, rosewood board, reverse headstock, and enough attitude to make you grin before you've even plugged her in. A few minutes in the workshop, with Chris Cox, a trusty old Hot Rod Deluxe, no rehearsals, no script and no studio wizardry—just Cora doing what she was built to do. Loaded with our hand-wound Cathedral Wide Range neck pickup and T92 bridge pickup, she moves effortlessly from warm, expressive blues to snarling rock and unmistakable T-Type bite, all with incredible clarity and dynamics. Proof that sometimes you don't need a production crew... Just a great player, a great guitar and the good sense to press record. 😉 🎸 Cora is available now.

A look at the process of putting Evangeline together...

💜 Our good friend Chris Cox dropped by the workshop today, picked up Evangeline and did exactly what great players do... He made her sing. No endless takes. No fancy production. Just a beautifully expressive player, a great guitar and a few minutes of music. This is exactly why I build guitars. Hearing an instrument come to life in the hands of someone who instinctively understands it is one of the most rewarding parts of the job. At just 5lb 8oz, Evangeline is wonderfully alive and resonant, while the pairing of our Novatron neck and Equinox bridge pickups delivers everything from shimmering cleans to rich blues growl with effortless clarity and touch sensitivity. Enough words... Have a listen. Huge thanks, as always, Chris. 💜

Plugged into the dusty old workshop Hot Rod Deluxe on the clean channel, with just a tiny nudge from an OCD overdrive... No planning. No rehearsals. No "Can we just do one more take?" Just our good mate Chris Cox wandering into the workshop, grabbing "Mirella", and doing what Chris does best. Inspired by the beautifully balanced T-Types of the early '60s, Mirella combines a lightweight alder body, a beautifully worn maple neck, a dark veneer rosewood fingerboard and a paper-thin, sympathetically aged Fiesta Red nitro finish. The whole guitar tips the scales at just 6 lb 12 oz, so she's lively, resonant and doesn't try to dislocate your shoulder after the second set. At her heart is a set of our hand-wound Timeless '63 pickups, serving up everything we love about this golden era: sparkling cleans, woody mids, rich harmonics, effortless twang and enough bluesy attitude to make you forget what day it is. No studio magic. No clever editing. Just a dusty workshop, a great amp, an even better player... and one guitar quietly showing off. ❤️ Mirella is available now.

Some demos take weeks to organise. Others happen because the right person walks through the workshop door. This morning our good friend Mati Fuller popped in to collect his guitar. Naturally, I couldn't resist handing him Mirella and pressing record. Mati is a phenomenal player whose roots run deep in country music (along with just about everything else he turns his hand to), and within seconds he had Mirella singing. This is exactly as it happened—recorded on a phone through the workshop amp. No studio. No edits. No clever production. Just a beautiful guitar, a great player and a few minutes of music. Mirella is fitted with our Timeless '63 pickup set, and I think this little video captures exactly what they're all about. Warm, sweet and incredibly expressive, with that woody, vocal character that seems to encourage you to play rather than simply make noise. Sometimes the best demos are the ones you never planned. Thanks, Mati. 🍻

No lights. No fancy cameras. No planning. Our mate Chris Cox popped into the workshop yesterday for something completely unrelated, so naturally I abandoned whatever sensible thing we were supposed to be doing, shoved “Delilah” into his hands, pointed my phone at him and hit record. This is the result. No studio. No post-production. No clever editing. Just a phone, the workshop amp, Delilah fitted with the new Crossfire pickups... and Chris doing what Chris does. One thing worth mentioning before the inevitable "What tuning? What strings?" comments... Delilah is in standard concert pitch and wearing a perfectly ordinary set of .010–.046s. That's rather the point. Crossfire was born from a slightly selfish idea: What if you could get frighteningly close to those huge, vocal Texas blues tones without tuning down a semitone and developing forearms like a blacksmith from wrestling a set of .013s? Turns out... you can. You still get all the sparkle, snap and dynamics of a great late-'50s S-style pickup, just with a little extra authority when you lean into it. No smoke. No mirrors. No detuning. No bridge cables masquerading as strings. Just plug in and play. Hope you enjoy it.

Meet “Whisky” the Custom Eternal JM-Type for Seamus Conacher 🐾Named after a WW2 ship’s cat (and yes, he always landed on his feet), this offset beauty purrs with vintage soul and just the right dash of modern bite. Spec Highlights:Body: Lightweight 2-piece ash, offset contour, sculpted heel, aged Shell Pink nitro Neck: Maple and slab rosewood, Rounded C carve, 7.25–9.5” compound radius, 22 Jescar 57110 frets, clay dots & glowing Luminlay side dots, wheel truss adjuster, aged nitro tint w/ matching headstockHardware: Mastery M1 bridge & OMV-P vibrato, vintage split-post tuners, hand-cut bone nutPickups: Eternal hand-wound JM Vintage/Hot set - glassy chime at the neck, snarling P90-style grunt at the bridgeElectronics: Full JM rhythm circuit, CTS brass collar pots, Switchcraft switches/jack, Orange Drop cap, cloth wiringPlastics: 3-ply parchment guard, aged knobs & switch tip Built for resonance, comfort, and individuality. Drop me a line to order your own custom build!

Back in the spotlight: "Goldie" ✨I built this stunner in 2024 for Greg Vernon and it quickly became a standout in our custom lineup. With its Shoreline Gold nitro finish, chunky, soft V neck, and hand-wound pickups, this build oozes vibe and playability. Greg’s been loving it ever since. Lightly aged Shoreline Gold nitro over lightweight ash, a soft V maple neck with dark rosewood board, clay dots and jumbo frets on a vintage radius.Eternal hand-wound “Vintage/Hot” Jazzmaster pickup set. Aged Mastery OMV-P vibrato & bridge, full rhythm circuit, CTS/Switchcraft electronics. Finished with aged parchment plastics & shipped in a vintage style hard case. Drop me a line of you're interested in your own custom build!

Our Artist Spotlight series celebrates the players who inspire us - musicians who use our guitars and pickups day in, day out, out there in the real musical world. Players whose voice, versatility and musical integrity embody what Eternal Guitars is all about. We’re delighted to feature Mike Bradley, a much-loved figure in the UK guitar scene and a player whose warmth, honesty and love of tone have earned him a loyal global following.A fiery yet fluent player with an instinctive feel for blues, rock, funk and soul, delivered with heartfelt tone and dynamic flair. Equally at home on stage, in the studio or on screen, Mike has built a richly varied career as a session guitarist, teacher and YouTube personality. Known for his humour, clarity and obsession with great tone, his accessible but deeply musical approach has inspired players worldwide - from first-time beginners to seasoned pros. Mike’s Eternal Guitar Mike’s connection with Eternal Guitars grew naturally through a shared passion for tone, playability and timeless design. After upgrading the pickups and fretwork on several of his favourite instruments, he knew it was time to commission the guitar he’d always imagined. “Shania” - a Strat-style build inspired by the best of the late ’50s and early ‘60s. “Dave builds some of the best guitars I’ve ever played. They’re full of character, incredibly playable, and always inspire something new. The attention to detail and feel is second to none. Love my Eternal!” We’re proud to have Mike as part of the Eternal family - a player, teacher and ambassador whose love of the guitar runs as deep as his tone.