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some fantastic players demonstrating our guitars & pickups

Eternal Guitars: "Timeless 69 Pickups for Strat" demo by Sam Bell
03:41

Eternal Guitars: "Timeless 69 Pickups for Strat" demo by Sam Bell

Eternal Timeless '69 Stratocaster Pickup Set The Spirit of '69, Reborn. Sweet and overflowing with Late-‘60s Mojo, our 'Timeless '69 Stratocaster Pickup Set' brings you the clarity, character, and harmonic richness that helped shape an era. Whether you're chasing Hendrix-inspired fluidity, shimmering chord work, or glassy leads that cut through the mix, these pickups deliver — with a handcrafted touch that ensures each set is as unique as your playing style. While the '50s and early '60s Fender Stratocaster pickups may steal the spotlight, the often-overlooked late-'60s pickups have a sweet, open voice all their own — with bags of clarity, character, and that unmistakable sparkle heard on some of the most iconic recordings of the era. The Eternal Timeless '69 Stratocaster Pickup Set faithfully recreates that magic, capturing the bright, singing highs and crystalline definition that defined an era of sonic exploration. Vintage-Correct Materials & Handcrafted Character Each pickup is built using the same materials Fender relied on in 1969, from the era-correct grey-bottom flatwork to the unmistakable purple Plain Enamel coil wire. Every coil is scatter-wound by hand, creating subtle variations that add air, warmth, and organic liveliness to the tone. Rather than traditional wax potting, we use nitrocellulose lacquer potting, just like many late-'60s originals. This technique only partially penetrates the coil, leaving a hard, brittle outer shell and a softer, more "fluffy" interior. The result? That beautifully unpredictable "edge of microphonic" liveliness gives these pickups their bright, sweet voice with exceptional clarity and harmonic detail. Your Choice of Flatwork While grey-bottom flatwork became the Fender standard in the late '60s, some original all-black flatwork examples have surfaced as well. We offer both options, so you can choose the look that best suits your build — whether you're aiming for perfect historical accuracy or chasing a specific aesthetic. Vintage Feel, Player-Friendly Options Available as a matched set of three or as individual pickups, the Eternal Timeless '69 Pickups are also offered in aged or un-aged finishes, so you can choose pickups that look as authentic as they sound — straight from the bench or infused with the subtle wear of time. Like the originals, these are all wound in the same direction, with no reverse-wound/reverse-polarity (RW/RP) middle pickup. That means you'll get pure, era-correct tone with no noise-cancelling positions — just vintage Strat shimmer and chime in all five switch settings. Key Features Grey Bottom or Black Bottom Flatwork – Choose the style that fits your vision. Hand-Beveled Alnico 5 Magnets – Carefully profiled for balanced response across all strings. Purple Plain Enamel Wire – Distinctive, era-correct, and essential to the authentic tone. Scatter-Wound by Hand – Every pickup is unique, just like the originals. Light Nitrocellulose Lacquer Potting – Preserves microphonic liveliness for unmatched clarity and character. Non-RW/RP Middle Pickup – True to 1969 spec, with no hum-cancelling positions. Aged or Unaged Options – Customisable appearance to suit your guitar. Tonal Profile Lows: Clear and defined, never muddy. Mids: Slightly scooped, with airy openness that makes chords shimmer. Highs: Bright, glassy, and articulate — the sweet top-end many players crave. Overall: Sweet, dynamic, and endlessly expressive — a perfect blend of chime, sparkle, and vintage bite. Specifications DC Resistance: ~ 6.0kΩ Magnets: Hand-Beveled Alnico 5 Wire: 42 AWG Purple Plain Enamel Flatwork: Grey Bottom (optional Black Bottom) Potting: Light Nitrocellulose Lacquer Polarity: All pickups wound in the same direction, no RW/RP
Eternal Guitars: "Galina"
03:39

Eternal Guitars: "Galina"

Aged Sherwood Green metallic and maple with a “Firebird” mini-humbucker and "Broadcaster" pickups make "Galina" sound as cool as she looks. Demo by our friend Chris Cox. Built primarily to showcase our "Broadcaster" style early '50s inspired single coil bridge pickup, "Galina" is a combination of lightweight build, solid hardware and our open-sounding, transparent pickups that create a unique tone - both resonant and focussed that allows the player to find their own voice and to craft truly musical tones. She's a worn T-Type built from a lightweight Paulownia body with a sleek, one-piece maple neck. The body is based on an early '50s broadcaster with router hump and small radius edge round-overs and finished in a gloriously aged Sherwood Green metallic nitro. The neck is a beautifully carved "C" shape with a vintage correct 7.25" radius and black dot markers but with jumbo frets for effortless playability. Our own "Firebird-style" mini-humbucker in an aged nickel cover sits in the neck position, offering a depth and warmth many standard T-Type neck pickups lack, with our punchy' Broadcaster' singlecoil in the bridge. Elsewhere, we have Gotoh hardware with split-post tuners and an ashtray bridge with three brass saddles. Electronics are our usual top-notch CTS brass collar pots, a CRL three-way selector switch and a Switchcraft plate jack-socket in an electrosocket to ensure trouble-free jack life. Model: “Galina” T-Type Body: Solid paulownia early ‘50s style Neck: One-piece maple with black dot markers Neck profile: C-shape Neck dimensions: 21.6mm deep at 1st fret to 24.5mm deep at 12th Radius: 7.25" Fret size: 6100 Number of frets: 21 Nut width: 42mm Finish: All nitrocellulose, aged Sherwood Green over the body with worn tinted lacquer on the neck Plastics: One-ply aged white pickguard Bridge: Ashtray with three brass saddles Tuners: Gotoh vintage repro Pickups: Eternal hand wound "Firebird" in the neck, with a Broadcaster" in the bridge position Electronics: CTS Brass collar 250k volume and tone pots with an Orange Drop capacitor, a CRL three-way selector switch, cloth-covered hook-up wire and a Switchcraft output jack socket. Nut: Handcut bone Strings: Ernie Ball Slinky 10-46 Weight: 5Ibs 12oz Case: Vintage style hard case included
Eternal Guitars: "Betsy"
02:27

Eternal Guitars: "Betsy"

Our stunning all mahogany, Pelham Blue "Betsy" with twin "VT90" pickups. Demo by our buddy Chris Cox "Betsy" is my take on a twin pickup Junior with simplified electronics for a less cluttered control layout. It is a simple, unfussy design yet packed with tone. Featuring a one-piece body with a three-piece laminated neck for added strength (the headstock won't break off on this one) with a dark rosewood fingerboard and 22 jumbo frets on a 12" radius and handmade bone nut. Hardware is all high-quality Gotoh and Kluson vintage repro with Eternal "VT90" single-coil pickups wired through a twin volume and master tone layout using CTS brass collar pots and a Switchcraft 3-way toggle to a Switchcraft output jack. The aged finish is all aged-nitro Pelham Blue with black plastics throughout. Model: Eternal "Betsy" Body: Lightweight mahogany Neck: Three-piece mahogany with a dark rosewood fingerboard and pearl dot markers. Neck profile: Chunky C-shape Neck dimensions: 22.6mm deep at 1st fret to 24.8mm deep at 12th Radius: 12" Fret size: 6100 Number of frets: 22 Nut width: 43.3mm Finish: All nitrocellulose, aged Pelham Blue Plastics: Handcut solid black with black/silver volume and tone knobs. Bridge: Lightweight, nickel-plated aluminium wrap-around. Tuners: Three-on-a-plate Kluson vintage repro with black plastic oval buttons Pickups: Eternal hand-wound "VT90" in neck and bridge with dog-ear covers. Electronics: CTS brass collar 500k volume and tone pots, Switchcraft 3-Way toggle with an orange drop capacitor and a Switchcraft output jack socket. Nut: Handcut bone Strings: Ernie Ball Slinky 10-46 Weight: 7 Ibs Case: Tweed vintage-style case included
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