Meet “Whisky” the Custom Eternal JM-Type for Seamus Conacher 🐾Named after a WW2 ship’s cat (and yes, he always landed on his feet), this offset beauty purrs with vintage soul and just the right dash of modern bite. Spec Highlights:Body: Lightweight 2-piece ash, offset contour, sculpted heel, aged Shell Pink nitro Neck: Maple and slab rosewood, Rounded C carve, 7.25–9.5” compound radius, 22 Jescar 57110 frets, clay dots & glowing Luminlay side dots, wheel truss adjuster, aged nitro tint w/ matching headstockHardware: Mastery M1 bridge & OMV-P vibrato, vintage split-post tuners, hand-cut bone nutPickups: Eternal hand-wound JM Vintage/Hot set - glassy chime at the neck, snarling P90-style grunt at the bridgeElectronics: Full JM rhythm circuit, CTS brass collar pots, Switchcraft switches/jack, Orange Drop cap, cloth wiringPlastics: 3-ply parchment guard, aged knobs & switch tip Built for resonance, comfort, and individuality. Drop me a line to order your own custom build!

Back in the spotlight: "Goldie" ✨I built this stunner in 2024 for Greg Vernon and it quickly became a standout in our custom lineup. With its Shoreline Gold nitro finish, chunky, soft V neck, and hand-wound pickups, this build oozes vibe and playability. Greg’s been loving it ever since. Lightly aged Shoreline Gold nitro over lightweight ash, a soft V maple neck with dark rosewood board, clay dots and jumbo frets on a vintage radius.Eternal hand-wound “Vintage/Hot” Jazzmaster pickup set. Aged Mastery OMV-P vibrato & bridge, full rhythm circuit, CTS/Switchcraft electronics. Finished with aged parchment plastics & shipped in a vintage style hard case. Drop me a line of you're interested in your own custom build!

Our Artist Spotlight series celebrates the players who inspire us - musicians who use our guitars and pickups day in, day out, out there in the real musical world. Players whose voice, versatility and musical integrity embody what Eternal Guitars is all about. We’re delighted to feature Mike Bradley, a much-loved figure in the UK guitar scene and a player whose warmth, honesty and love of tone have earned him a loyal global following.A fiery yet fluent player with an instinctive feel for blues, rock, funk and soul, delivered with heartfelt tone and dynamic flair. Equally at home on stage, in the studio or on screen, Mike has built a richly varied career as a session guitarist, teacher and YouTube personality. Known for his humour, clarity and obsession with great tone, his accessible but deeply musical approach has inspired players worldwide - from first-time beginners to seasoned pros. Mike’s Eternal Guitar Mike’s connection with Eternal Guitars grew naturally through a shared passion for tone, playability and timeless design. After upgrading the pickups and fretwork on several of his favourite instruments, he knew it was time to commission the guitar he’d always imagined. “Shania” - a Strat-style build inspired by the best of the late ’50s and early ‘60s. “Dave builds some of the best guitars I’ve ever played. They’re full of character, incredibly playable, and always inspire something new. The attention to detail and feel is second to none. Love my Eternal!” We’re proud to have Mike as part of the Eternal family - a player, teacher and ambassador whose love of the guitar runs as deep as his tone.

Nicole Cerminara is a Canadian singer songwriter and virtuoso guitarist from Niagara Falls, Ontario, known for her intricate fingerstyle technique and soulful blues rock feel. As a driving force behind “Permilla” and through her debut EP Everything Is True, she blends technical brilliance with deeply emotive songwriting. In 2021, Nicole commissioned this bespoke Eternal Semi-Hollow Baritone T-Type. A semi hollow ash bodied T-Type with an f-hole, finished in a stunning Dakota Red nitro. The ash grain was so beautiful I almost couldn’t bring myself to spray a solid colour over it. The neck is solid maple with a rosewood fingerboard, clay dots and medium jumbo frets for effortless playability. Kluson and Gotoh hardware keep everything stable and precise, while a pair of hand wound Eternal “VT90” pickups deliver clarity, punch and rich harmonic depth in the lower register. Built to respond to her touch. Built for depth, articulation and authority. This video shows part of the process behind creating this fabulous instrument.

Eternal Guitars: “Tatiana” S-Type | The Evolution of a Rock Machine "Tatiana" is early/mid-’60s inspired S-Type that, on paper, looks polite.Three-tone sunburst. Clay dots. Slab rosewood board. Mint guard.But don’t be fooled.Tatiana belongs to our friend Mikey Baron who needs a guitar that can swing, scream and swagger on a proper rock gig.Originally, Tatiana carried our “Timeless ’64” pickup set: articulate, glassy, beautifully balanced. They suited her lightweight two-piece alder body perfectly with wonderful note separation and snap.But for Mikey’s stage needs?They were just a little too polite. A little too dark.So we went to work.First, we installed one of our beefy GST humbuckers in the bridge position, wired to a push/pull pot for coil split. Suddenly, Tatiana had muscle. Real authority. Full humbucker roar when you need it, and classic single-coil cut when you don’t.Then came the next chapter.Mikey’s love of Stevie Ray Vaughan led him to a pair of our “Timeless ’59s” in the neck and middle. Bigger low end. Stronger mids. More punch and bite under the fingers and even more clarity. Now the front of the guitar delivers that elastic, Texas-inspired snap, while the bridge brings pure rock power.The result?Tatiana now covers everything from shimmering clean passages to snarling lead tones without losing her early ’60s elegance.Under the hood, everything is as serious as you’d expect.CTS brass-collar pots. CRL five-way. Switchcraft jack. Orange Drop capacitor. All mounted on a full-sized aluminium shielding plate beneath an aged mint guard. Rock-solid Callaham, Gotoh and Kluson hardware keeps things stable and dependable on stage.The neck is a C profile slimmed down to Mikey’s preference, paired with a 7.25” radius and jumbo 6000 frets. Vintage curve, modern authority. The worn and tinted nitro on the back feels instantly broken in, like it’s already done a hundred shows.She may look like an early ’60s classic, but beneath that sunburst?“Tatiana” now means business.

This is a deep dive into the heart of what we do. Over the course of 25 unhurried minutes, we explore the full Eternal Timeless Strat® pickup range - a collection of era-correct vintage recreations spanning five of the most iconic Strat voices ever wound: ’54, ’59, ’62, ’64 and ’69. Each set is demonstrated by some of the coolest players in the UK and recorded without any frills in our workshop demo room, through the trusty Fender Hot Rod Deluxe, with time given to let the nuances breathe. No rushing. No hype. Just tone, touch and feel. Rather than quick-fire comparisons, this video is about listening. Hearing how each pickup responds to different hands, different phrasing and different musical instincts. The way a ’54 blooms and snaps. The woody authority of a ’59. The balance and clarity of a ’62. The vocal midrange of a ’64. The edge, cut and air of a ’69. We’re joined by a lineup of players who live in the real musical world and bring their own unmistakable voice to the instrument: • Sam Bell • Gray Large• Aynsley Lister• Chris Cox• Mike Bradley• Lewis Harding• Rich Clarke A huge thank you to all the players involved for bringing their time, feel and musical honesty to the session. These demonstrations are exactly what the Timeless range is about - not chasing “the sound”, but letting your sound come through. No studio trickery. Just great guitars, great amps, and some very good hands. If you’ve ever wondered what truly separates vintage Strat pickups from one another, this is the video to sit with. Put the kettle on. Turn it up. Let the differences reveal themselves. Hand-wound. Era-correct. Unapologetically musical.Welcome to Timeless.

Eternal Artist Spotlight 2026: Sam Bell Here’s a 14-minute video of Sam demoing his Eternal Guitars, showcasing exactly how these instruments respond in the hands of a truly expressive player. Our Artist Spotlight series celebrates the players who inspire us. Musicians who use our guitars and pickups day in, day out, out there in the real musical world. Players whose voice, versatility and musical integrity embody what Eternal Guitars is all about. We’re kicking off this new series with Sam Bell, who has been part of the Eternal story for over a decade. Session guitarist. Educator. Composer.A genre-defying player with fluid technique, expressive phrasing, and effortless command of the fretboard. From modern prog and tech metal to funk, fusion and soulful instrumental work, Sam brings fire and finesse to everything he plays. He is Head of Guitar at WaterBear College of Music, a long-time member of Mask of Judas, and toured across Europe in 2024–25 as guitarist for Kosheen. Sam’s three custom builds each reflect a different side of his musical identity:• Ariel – ’60s S-Type, Surf Green, Timeless ’69s (PAF Replicas in the past)• Arista – Super S-Type, Timeless ’62 neck and middle with the mighty GST bridge humbucker• Parami – Candy Apple Red T-Type, VT90 neck / T90 bridge Versatile, musical, and deeply expressive, Sam is everything we love about great players, and we’re proud to have him in the Eternal family.

For those who like to keep it clean… A little more Lewis Harding and "Bethany", equipped with our "Timeless ’62" Strat pickups, this time straight into the workshop Hot Rod Deluxe. No pedals. No tricks. Just amp reverb and nothing else. Glassy highs, clear fundamentals and that immediate, touch-responsive feel where every nuance comes through. Roll the volume back and she shimmers. Lean in and she still speaks, staying composed and articulate throughout. Proof that when the guitar and pickups are doing their job, clean tones are anything but boring.

Our “Bethany” ‘62 Style S-Type in the hands of Lewis Harding, taking her through every pickup option with a gloriously saucy valve amp and beautifully touch-responsive playing. Proof that great tone is a combination.The right hands.The right guitar.The right pickups.